Senior Marketing Manager
Who are we?
We’re a passionate team who believes in ownership, excellence and creating technology that helps those at risk for, or living with extreme vision loss, achieve their highest quality of life. Here at IrisVision, every day is different from the one before and we are moving swiftly toward our goal of making vision health accessible to everyone. To thrive at IrisVision, you will be passionate about our mission, see challenges as opportunities, and feel you’re at your best when you have the latitude to use your positive energy to drive our organization forward. If you thrive on solving challenging problems with a fun group of bright people, you should consider joining IrisVision.
Who are we looking for?
We are looking for a multi-talented and highly motivated Senior Marketing Manager to help build brand awareness and drive sales for our digital health solutions across B2B and B2B2C channels. Reporting to the VP of Marketing, you’ll be the point person to define and execute the marketing programs to drive growth and market expansion. You’ll also need to be a self-starter, able to work independently and with little direction to quickly assess project needs, identify resources necessary for implementation and collaborate for a successful outcome.
What you will be doing
Product Marketing / Go-to-Market Planning & Execution: You will work closely and collaboratively with leadership, sales, product management, and partners to identify market opportunities and help lead product launches. This is a hands-on role that leads the marketing side of go-to-market efforts, defines product messaging, and accelerates the success of our marketing campaigns and sales teams. You will be working with designers and copywriters to develop a variety of compelling content (written, videos, demos, presentations etc.) to fuel sales, marketing and customer success to effectively convey the value of our offerings across all channels.
Marketing Operations and Sales Enablement: If you are energized by the thought of teaming up with key stakeholders to transform client value into revenue-driving solutions, then this is the role for you. You will play an instrumental role in building our corporate and product brand awareness, developing campaigns, content, and collateral across all channels. You will have exceptional writing and communications skills, able to jump in on the development of an integrated brand and promotional plan to deliver qualified leads, improve sales velocity, and increase revenue and referral rates. This may include development of promotional materials and content for varying channels to drive lead generation / nurturing, establishing sales enablement tools, updating website content, videos, training materials, white papers, e-books, info guides, etc.
Event Management: You will be responsible for maximizing the value from the allocated marketing budget for events, social and PR. This will include driving the development and management of the annual event calendar, establishing budget and objectives for each event, and maximum ROI with pre- and post-show activities as well as coordinating executive speaking engagements.
Social and PR: You will be working closely with the PR and social media teams, providing assistance with materials, spokespeople, or information as needed to drive favorable media attention and manage strategic development of social media content to achieve KPIs and positioning IrisVision as an industry leader.
Professional Experience: The ideal candidate will have strong project management skills, sense of urgency, follow-through, and attention to detail, excellent writing and communication skills, and be able to think both strategically and tactically.
Additional requirements include
- 5+ years of marketing experience in a B2B environment
- Healthcare marketing, medical device, or digital health experience is highly desirable
- Bachelor’s Degree or equivalent work experience
- Ability to travel up to 10% of the time
- Adept with Salesforce and marketing automation tools (e.g., Pardot, Marketo)
- Cross-functional collaboration competence; ability to adapt to effectively work with wide range of functions and stakeholders
- Excellent writing skills
- Extremely detail-oriented and excellent project management skills
- Highly organized and efficient, deadline-driven
- Team player and willingness to work outside of job description
- Curious, growth mindset, problem solver
- Pleasanton, CA. Open to remote work for qualified candidates with occasional travel to the corporate office.